LOOKING GOOD, WEARING TRASH.

Reject all >

There is beauty in old clothes, because there is value in their story, in the things they have lived through. Atelier Éveil Ludique likes clothes with a past life, even if we don’t know exactly what it is. But we can imagine it. We can project a story onto those clothes. And this story reminds us to do the right thing. Can we make intelligence the new cool? Kindness? Or the strength to overcome the desires which are leading us to our end? In all honesty, it seems rather simple.

When we buy a cheap new t-shirt, we are paying for someone, or something, somewhere along the lines of production, to be exploited. If, on the other hand, we buy something made locally and transparently, we are paying for someone to make a living, decently. Do you want to keep on financing the destruction of eco-systems? Do you want to finance Jeff B’s 5th yacht? Do you want to keep financing the exploitation of workers in western China? We don’t.

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