There is beauty in old clothes, because there is value in their stories.

We believe in the beauty of these stories — the life that clothing has lived before it finds its way to us. Though we can’t always know their past, we know where they are headed: into the future, where sustainability meets artistry.

At Atelier Éveil Ludique, we see garments not as trends but as relics, waiting to be reimagined, revived, and reborn.

We ask ourselves: can intelligence be the new cool? Can kindness? Perhaps it’s strength — the strength to resist fleeting desires, to resist mass production, to resist the machine of fast fashion. Our answer is a simple YES.

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Our Journey
Founded in the heart of Paris in 2019 by Mirco Bercelli, Atelier Éveil Ludique [ atəlje evɛj lydik ] began in a modest atelier but with a grand vision. After having previously worked in the fashion industry in Delhi, India, and witnessing firsthand the devastating effects of mass-produced fashion, Mirco set out to create something different: a brand that values history, human touch, and our environmental impact above all else. Atelier Eveil Ludique works only with second-hand clothing as raw materials, crafting pieces that are as unique as the stories behind them.